|Posted on January 23, 2019 at 7:50 AM|
Erik Brady, USA TODAY
A CBS spokesperson told USA TODAY Sports that under CBS broadcast standards it does not currently accept cannabis-related advertising.Thirty states and the District of Columbia allow varying forms of marijuana use while the federal government classifies marijuana as a Schedule I drug under the Controlled Substances Act.Thirty states and the District of Columbia allow varying forms of marijuana use while the federal government classifies marijuana as a Schedule I drug under the Controlled Substances Act. (Photo: Richard Vogel, AP)“We’re not particularly surprised that CBS and/or the NFL rejected the content,” Acreage president George Allen said. “And that is actually less a statement about them and more we think a statement about where we stand right now in this country.”Allen said the issue is that 30 states and the District of Columbia allow varying forms of marijuana use while the federal government classifies marijuana as a Schedule I drug under the Controlled Substances Act.More: The funniest Super Bowl commercials of all time: Betty White, Terry Tate and a Tide ad“One of the hardest parts about this business is the ambiguity that we operate within,” Allen said. “We do the best we can to navigate a complex fabric of state and federal policy, much of which conflicts.”BY WOLVERINEThese Could Be Your Best Running Miles YetSee more → Allen said the company had not decided whether to run its 60-second ad or a 30-second version when it learned that CBS would not accept any ads for medical marijuana.CBS is charging an average of $5.2 million for a 30-second ad in this year's game between the Los Angeles Rams and New England Patriots on Feb. 3.“It’s a public service announcement really more than it is an advertisement,” said Harris Damashek, Acreage’s chief marketing officer. “We’re not marketing any of our products or retail in this spot.”An unfinished version of the 60-second ad introduces a Colorado boy who suffers from Dravet syndrome; his mother says her son would have dozens to hundreds of seizures a day and medical marijuana saved his life. A Buffalo man says he was on opioids for 15 years after three back surgeries and that medical marijuana gave him his life back. An Oakland man who lost part of his leg in military service says his pain was unbearable until medical marijuana.“The time is now,” say words on the screen near the end of the ad. Then the screen shifts and viewers are asked to call on their representatives in the U.S. House and Senate to advocate for change. Fine print at the bottom says the testimonials in the ad come from the experiences of the individuals and have not been evaluated by..............https://www.usatoday.com/story/sports/Ad-Meter/buzz-meter/2019/01/22/super-bowl-cbs-rejects-ad-benefits-medical-marijuana/2639175002/
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