It seems like every time I get on social media these days there is another celebrity coming out with their own marijuana strain. Tommy Chong was the first that I heard of, entering into an agreement with a marijuana store in Pueblo, Colorado which involved them using Tommy Chong’s name for products, including his own marijuana strain. The next that I heard about was Bob Marley (rest in peace). Then it was Willie Nelson with ‘Willie’s Reserve.’ And most recently it was Snoop Dogg and now Rihanna.

These celebrity strains are a no-brainer for the most part. All of these names are well known and revered in the marijuana community. Celebrity endorsements are not new, and since they work in other industries, why not try them with marijuana? If Michael Jordan can sells sneakers and Gatorade, than celebrities should also be able to sell marijuana too, right?

Like I always say, marijuana is different. Just because something works in other industries does not mean that it will work in the marijuana industry. This is due to the fact that consumer habits and desires in the marijuana community are different than they are in most other industries. After all, sneakers and Gatorade weren’t prohibited for several decades, and Michael Jordan wasn’t considered to be a criminal in the eyes of the law when he wore sneakers or used Gatorade. Had Michael Jordan been pushing strains of weed, it would have

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